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Marketing (B.S.)


Program Director: P. Russel

Program Learning Outcomes
In addition to the goals and outcomes outlined by the School of Business Administration, graduates from the marketing program will be able to:

  • Demonstrate knowledge of concepts used in the strategic marketing process, with emphasis on SWOT analysis and environmental scanning
  • Apply select elements of the marketing mix to marketing strategy for a product or service business

Program Description
The marketing major at Jefferson prepares students to become professionals with a broad understanding of business, communication, sales and research. Marketing students benefit from dynamic, multidisciplinary training in multimedia communications and business. Additionally, they learn to analyze demand and market segments, design budgets and campaigns, increase a company’s brand equity, and formulate marketing plans from start to finish. Students have the opportunity to network with industry professionals, study abroad, and earn their iMBA degree in one additional year.

Marketing is key to creating and maintaining a business’ presence to consumers and related businesses. Our graduates are prepared for careers in advertising, public relations, sales management and more.  Our students have gone to work at companies including Target, Toys’r’Us, and others.