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Philadelphia University Highlights 2012-2013

Unilever Executives Wowed by Nexus Challenge After an intense, week-long sprint to develop innovative product ideas for the Nexus Challenge, Philadelphia University students presented their ideas to expert panels from Unilever, drawing heavy praise from the project sponsor. Working in 12 teams, each consisting of business, industrial design and sustainability majors, students were assigned to work on one of three challenges: hygiene, dispensing or implements. The Nexus Challenge is a collaborative, industry-sponsored project that challenges students to create market-ready product ideas in one week. After carefully reviewing the student designs, Unilever put the best PhilaU ideas into pre-production as future products. “These ideas are seriously amazing.” - Vibhav Sanzgiri, global director of research and development for Unilever India “This is true, true innovation. I was really impressed by the creativity shown by these students. They did great work.” - Laura Kleffer, global brand development manager for Axe skin cleansing at Unilever 66 • Industry Immersion


Philadelphia University Highlights 2012-2013
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