Targeting a Better Shopping Experience Senior business students had 48 hours — sleep optional — to create and pitch a busi- ness plan to Target executives that would creatively use technology to improve the grocery shopping experience for customers. The winning team — including seniors C.J. Fazio, Melanie Robins, Angela Sereico and Rachel Weisse — took home $2,000 for their proposal for a Target grocery app for mobile devices to engage shoppers both at home and in the store. Using the app, shoppers could create shopping lists from home, find coupons based on their purchasing interests and receive a digital map of their items in the store, helping them navigate the grocery aisles quickly and efficiently. 67
PhilaU Highlight 2011-2012
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