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Communication (B.S.)

Checksheet

Program Director: Dr. Letrell Crittenden

Mission

The Communication Program educates transformative communicators for 21st century opportunities.

Program Learning Outcomes

  • Planning and Process: students will apply a process of self-reflection and self-evaluation in order to plan their course of study and professional path in Communication [integration]
  • Visual Literacy: students will read, interpret, and analyze visual information in multiple forms of media [visual]
  • Idea Invention: students will engage in generative and iterative processes to develop and communicate original ideas to achieve specific communication goals [rhetoric, practice, visual, integration]
  • Rhetoric and Writing: students will identify and apply written techniques of argument and persuasion appropriate to specific tasks, audiences, and platforms [rhetoric, practice]
  • Visual/verbal presentation: students will synthesize their understanding of visual and verbal communication techniques and technologies to create effective presentations for specific audiences [rhetoric, practice, visual, integration]
  • Narrative Creation: students will identify and apply written and visual narrative strategies to the invention and communication of persuasive stories for specific audiences [rhetoric, practice, visual, integration]
  • History/theory: students will explore the relationship between meaning and context through analysis of historical and contemporary communicative expressions [rhetoric, practice, visual integration]

Program Description

The Communication Program – housed on the university’s East Falls campus in Philadelphia – prepares students for today’s media marketplace through a broad-based education that emphasizes storytelling, critical thinking, creative problem-solving, and multimedia skills development. 

The program tailors itself to the unique career goals of each student, and provides the key skills necessary to transition into new areas of communications, as the marketplace continues to change and grow.

Graduates of the program will be able to merge comprehensive strategic skills with the latest technologies, be visually literate, have a solid grasp of history and theory, be skilled in rhetoric and writing, presentation, and storytelling, be experienced in the process of idea invention, and be savvy, reflective planners. The program tailors itself to the unique career goals of each student and focuses on the application of technology to the process of communication. The program can prepare students for careers ranging from multimedia consultants for nonprofit organizations to a health or fashion journalist.